Advertising

Experts Agree:
You Can Trust Ads!

Are Your Kids at Risk of Manipulative Design?
Marketers have a gazillion tricks to get people exposed to ads and make sales, and manipulative design is all over it. Use our video and the resourc…

Should Marketers Be Shaping Kids' Lifetime Habits?
Marketers may use manipulative techniques to increase brand loyalty. Use this video and resources below to protect yourself and your family. FairPla…

Navigating the Choppy Waters of Refurbished Products
As frugal consumers sail through the vast ocean of coupons and promo codes, the captivating sirens of the refurbished racket begin their enchanting se…

Ever Heard of Malvertising?
They're malicious ads in search engine results! Chances are, this is impacting you without you knowing it!
Watch the video to learn more, and go he…

How Credible Are Marketers' Claims?
See all those wonderful promises in ads, what's not to like? Just click and buy... That's exactly what marketers want you to do. But whether it is a…

Marketing - Without the Advertising?
Eight-year-old Billy loves watching videos of C.T. Bubble, his favorite online kidfluencer. At least once a day, C.T. cranks out new videos loaded wit…

3 Tricks to Tackle High Prices
Get ahead of the game. Tackle high prices and a rocky economy down the road, right now!
Start with these recourses and keep your money in your pock…

How Retailers Trick You?
Consumer psychologists help retailers to boost sales. But that's targeting you and your pocketbook... Put a stop to it now!

How to Be an Impulse Saver, Not Spender?
Spending money is easy. So easy, that most people throw away around $200.000 dollars in their lifetime! No kidding… Learn how to be a saver, start…

Have You Played the Marketing Gimmick Game?
Advertisers try to trick you into believing a one-sided pitch—that's what advertising is—as the whole truth and nothing but the truth. P…

The Untold Truth About Grocery Stores!
Most grocery stores will continuously try to get you to buy more. This video will show you the (sometimes unexpected) tricks of the trade... Additio…

What's the Deal with Music in Ads?
Ads are all around us, always. But would you have ever guessed even the music in it is used to manipulate or steer you?

Get Ready for the Holidays and Comparison Shop!
If you think shopping online is cheaper and easier this holiday season, think again. Here are some caveats...

Are You Media Literate?
And why would you need to be? Do you understand all the (social) media's marketing efforts? Exactly... that's why...

Are Your Kids Smart when It Comes to Technology?
Make sure your kid starts developing those smart technology habits, right now. Check out Fairplay For Kids' guide for more info.

How Do You Teach Your Kids to Save Money?
Your kids should become healthy skeptics when it comes to spending money, and learn how to save money, to boot! Here’s how you can help get them s…

Are Your Kids Watching Unboxing Videos?
For more information on how to protect teens and kids online check out Fairplay's resources.

Are You Lured into Impulse Buys?
Are you wondering why you are always spending so much money? Well, probably because you're impulse buying. Beat the impulse by starting with this vi…

¿Te Atraen las Compras Impulsivas?
¿Te preguntas por qué siempre estás gastando tanto dinero? Bueno, probablemente porque estás comprando por impulso. Vence el impulso comenzando …
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